Elara · Founder · 2026
In build
Capital One · 2019–2023
5 projects
ML Chatbot · Internal Platform
Capital One · Delivery Experience · 8 months
Kai — ML-Powered Support Chatbot
Led UX and creative direction for a centralized internal ML chatbot. Replaced fragmented Slack support where teams were spending 10 hrs/day reinventing the same bot. 20 empathy interviews, 25-user testing, SECON demo. Shipped dashboard, metrics, onboarding, Slack bot, and embeddable widget.
−60% support time · 20 empathy interviews · 25-user usability test · company-wide rollout
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Registry · Agile Teams
Capital One · Delivery Experience
Team Inventory Registry
Complete redesign of Capital One's system of record for agile delivery teams. 30–40 interviews, 3 personas, JTBD matrix, full design system refresh. NPS went from −2 to positive across 7,000 associates.
7,000 users · 500% NPS lift · NPS −2 → positive
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Security · Auth Flow
Capital One · TECH.XD
Multi-Factor Authentication
Redesigned an outdated MFA portal that was failing self-service and flooding support. ADA-compliant Gravity rebuild with a Passwordless nudge pattern. Shipped MVP + future state. 2–3K daily registrations post-launch.
85% of 60K users on Passwordless · +15% registrations · −10% support tickets
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CI/CD · Notifications
Capital One · TECH.XD
OnePipeline — Developer Notifications
Redesigned the notification system for Capital One's CI/CD platform. 15 interviews, 12-person workshop, 3-concept usability test with 20 users. Shipped notification center, dropdown, and settings UI.
−50% failed builds · 15 interviews · shipped to production
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iOS · QR → Tap-to-Pay flow
Capital One · iOS Mobile · Sept – Oct 2021
QR Code + Presto Activation
Collapsed five disconnected activation moments (QR scan → Presto tap → Face ID → Apple Wallet → notifications) into one continuous iOS flow. Two user scenarios, 20+ screens, FIDO2-compliant. "Set up with just a tap. It's like magic."
20+ screens · 2 scenarios · prototype-ready · ~5 weeks
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Startup & Consulting
3 projects
AI · SaaS · Coaching
Reframe.AI
Investor Deck + Product Positioning
Built the investor deck and full product positioning from scratch — narrative, structure, design. Stayed to design product UX from whiteboard to shippable flows.
$2M raised · 0→1 product · investor deck + UX
Healthcare AI · Brand + Site
Olli Health · 2023 → 2026
From pre-seed MVP to $10M brand system
Same team, twice. 2023: shipped a scrappy purple MVP at ~$500K pre-seed. 2026: came back at $10M raised and rehired me for the full rebrand — logo, color tokens, type system, design system, live at ollihomehealth.ai.
$10M raised between v1 + v2 · 200K+ patients served · 96% pilot retention
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Medical Food · Consumer Health
Tollo Health · Galectovid + Forzet
Brand system for two FDA-regulated medical foods
Directed the parent brand and shipped print-ready packaging for both Tollo Health products: Galectovid (charcoal-purple, for viral infection recovery) and Forzet (deep navy, for muscle loss on GLP-1 therapy). One brand spine, two product worlds, zero room for compliance error.
+30% sales within 6 months of launch · full brand + packaging
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Web3 & Creator Economy
1 project
Real Estate & Venture
1 project
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I'm open to conversations with founders, investors, and product teams. Whether it's about Elara, a collaboration, or a role — say hi.